The entertainment value of GIFs is pretty obvious, but for the past years, brands have recognized its business value as well. Don’t be surprised if you start seeing more and more brands using GIFs as an essential part of their Social Media strategy because according to Reuters, more than 84 percent of communication in 2018 will be visual. They have become a part of internet culture as a commonplace in our digital lives, from news to sports highlights to daily philosophical and comic relief.Ĭompared with photos, GIFs are more appealing and more effective in Social Media strategy and compared with videos, it takes less time to create them and they are cheaper and easier to make.Ĭurrently, GIF type of the format is shared more than JPEG or PNG format, according to the stats from W3tech. Back in 2012 word “GIF” was named the Oxford Dictionary Word of the Year. Usually created from parts of videos or multiple static images, animated GIFs have viral appeal, and thanks to Tumblr, have reached heightened popularity, especially in the United States in recent years. It’s an image file, like a JPG or PNG, it doesn’t contain sound, but it can contain animation. GIF is an acronym for Graphics Interchange Format and it was introduced back in 1987 by Steve Wilhite of CompuServe as a new way to present a moving image. And according to predictions of some digital marketing experts, it’s also going to be a year when GIF will reach its highest potential in digital marketing industry. The new year has come and if you are in the digital marketing industry, it’s time to ask yourself: “What is going to be the biggest digital marketing trend for 2017?Ģ017 is going to be a year when GIF will celebrate its 30th anniversary. Hence, it is central to be truthful, authentic and accurate with news or information posted on different social platforms.Ī piece of advice, just double reference what you got before really acknowledging if that is authentic or not and sharing them with your friends.Categories Content, Social Media, Technology Share: GIF – The Biggest Digital Marketing Trend For 2017 We have to be considerate with one another not just physically, but also in the internet world. Therefore, I feel that it is really important for people to really think before they post something or also accept information that is on the internet. There are these elements of confidence and trust that people have for each other, and some people are taking their trust for granted by posting false news on the internet.
They believe in one another and thus, genuinely accept news given to them. In addition, people assume that there is faith among us. However as many of Trumps supporters are generally biased towards his ideologies and are not willing to take a step back to think analytically of what he is saying, they end up being receptive to his bullshits. It is apparent to many that this is evidently bullshit. Barr gave an example of Donald Trump, one of the US presidential candidates for the upcoming US election, repeatedly claiming that thousands of Muslims in New Jersey triumph the tragedy of 9/11, and his supporters took to social media to support his views.
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